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Emotional Branding - Paradigma Baru untuk Menghubungkan Merek dengan Pelanggan Marc Gobe

Emotional Branding - Paradigma Baru untuk Menghubungkan Merek dengan Pelanggan

Marc Gobe

Published
ISBN : 9781581150780
Paperback
369 pages
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 About the Book 

A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage todays increasingly cynical consumers on deeper emotional levels. Case histories from the authorsMoreA visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage todays increasingly cynical consumers on deeper emotional levels. Case histories from the authors high-profile client list analyze demographic and behavioral shifts in populations and retail distribution channels, then show how all five senses can be used as powerful marketing tools to respond to those trends. Chapters detail how to develop strong brand personalities, customize brand presence to different consumer groups, use brand strategies in packaging and display, and facilitate interactive access to products through the Internet.